Biography

Katie Rutter is a seasoned professional with 17 years of experience in marketing. As President of KRC, she provides strategic planning and marketing services to law firms, professional service firms and not-for-profit organizations. Prior to launching her own business, Katie headed the marketing and business development efforts for Goodwin Procter LLP’s Technology Companies and Life Sciences practices. Upon joining Goodwin Procter, Katie spearheaded the integration of 80+ lawyers, who joined the firm laterally from now defunct Testa, Hurwitz & Thibeault, to form Goodwin's Technology Companies Group. She also managed the subsequent explosive growth of the Group as Goodwin opened five new offices in California. By 2008, Goodwin Procter was ranked the 5th most active law firm nationwide serving emerging companies and their investors (Private Equity Analyst, 2008). In addition, Katie launched the firm’s first custom publication for technology industry entrepreneurs and investors entitled "Big Ideas in Technology," which has received awards from both general business and law firm marketing industry associations.

 

Katie served in legal marketing roles at both McDermott Will & Emery and Sachnoff & Weaver prior to joining Goodwin Procter. Before entering the legal marketing industry she worked at a marketing agency in Chicago, developing advertising and communications programs for clients in a broad range of industries. She currently serves on the Legal Marketing Association New England Chapter's (LMA NE) Program Committee, and previously served on the LMA NE board in the roles of Member-at-Large, Financial Officer and Media Relations Chair. Katie has also served on the marketing committees for regional trade associations including the Association for Corporate Growth (ACG) and TiE-Boston.

 

 
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